Google has started rolling out AI search results in the United States, beginning with recipes and meal inspiration content on mobile. With this new feature, Google is using artificial intelligence to organize search results by pulling content from across the web, including articles, videos, forums, and more.
During testing, Google found that searchers have responded positively to the AI-organized results pages, finding them more helpful than standard search results. The technology also helps surface more diverse content formats and sites, helping content get discovered.
New AI-Enhanced Design for Knowledge Panels
In addition to the new AI-organized search results, Google is also launching an updated design for its Knowledge Panels that appear for some search queries. The new design includes AI-generated links and citations, providing users quick access to supporting information about the topic.
Google’s tests of the new links and citations format showed increased traffic to the linked websites compared to the previous design. The company says the updated experience makes it easier for people to visit sites they’re interested in learning more about.
The new Knowledge Panel design is rolling out globally wherever the panels are available.
More AI Innovation in Google Search
Beyond the major launches mentioned above, Google also highlighted some other AI advancements powering its products:
- Ads are now available in AI-generated Overviews on mobile in the US
- New multimodal features in Google Lens allow searching via video, voice and images
- Enhanced shopping features in Lens like price comparisons and reviews
As AI capabilities continue to evolve, users can expect to see more enhancements like these that aim to improve the helpfulness and efficiency of Google’s search engine and other products.
What This Means for SEO
As Google continues introducing more AI into search, SEOs may need to adapt their strategies. Factors like the ability of AI to synthesize information from around the web may become more important for ranking highly. Optimizing for semantic search and voice search may also gain more relevance. While AI opens up new opportunities, it also presents challenges for search engine optimization. Staying informed on Google’s latest AI developments can help SEOs adjust their tactics accordingly.